Victor Project
Victor Audio, once known as Victor RCA, embarked on a rebranding journey to reintegrate into the North American market with a blend of nostalgia and modern technology. The project involved a comprehensive overhaul, including product development and e-commerce strategies. The focus was on merging classic design elements with contemporary features like Bluetooth, aiming to captivate both long-time fans and new customers.
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Logo redesign and brand color establishment.
Focused on developing a visual identity that resonates with the brand’s heritage
Comprehensive overhaul of brand infrastructure.
Development of new products and a tailored website.
Introduction of gift boxes and marketing strategies aligned with the brand identity.
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Developed over 200 products on time, meeting stringent deadlines.
Enhanced internal efficiencies, reducing turnaround times from 15 days to three hours.
Tailored offerings for a diverse North American market.
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Simultaneous development of the website and products.
Secured approvals from the brand and partners in China.
Focused on categorizing the brand’s offerings for CES trade show.
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Developed essential online assets within three months.
Focused on showcasing products effectively for the holiday season.
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Corrected and enhanced images to meet high standards.
Extensive photo touch-ups and CAD redesigns of assets.
