Honda racing
Honda Racing official merchandise was developed as a premium product line created directly by Honda. I led the design and development of the program, creating garments, graphics, packaging, and marketing that positioned Honda Racing as a refined lifestyle brand. The collection included premium apparel and collectibles produced through domestic and international manufacturing partners, ranging from custom quilted vests, engineered garments, and cashmere hoodies to luxury packaging for high end scale model cars valued at over thirty thousand dollars. The program was showcased at major automotive and luxury events including SEMA, The Quail during Monterey Car Week, the Amelia Island Concours, and race events across the country including IndyCar, IMSA, and Formula One, while also contributing to the broader visual presence of the team through the design of race suits, trailers, and branded environments for the Honda IndyCar progra
-
I created Honda Racing official merchandise produced directly by Honda and developed it into a premium product program that connected motorsport with design and fashion. The collection was introduced at events such as SEMA, The Quail, the Amelia Island Concours, and racing events across the country.
-
I developed a premium knitwear program that introduced cashmere garments into the Honda Racing collection. The pieces translated motorsport heritage into refined apparel using high quality yarns and elevated design.
-
I designed custom hardware for garments and accessories inspired by components developed by Honda engineers and designers. These elements added technical authenticity and reinforced the connection between engineering and product design.
-
I designed premium packaging for high end scale model cars valued at over thirty thousand dollars. The packaging systems were built to match the craftsmanship of the models and create a collectible presentation experience.
-
I developed collectible artifacts that preserved pieces of Honda racing history through thoughtful product and packaging design. Each artifact connected fans and collectors to authentic materials and stories from the track.
-
I created hand drawn scarves that translated racing heritage into wearable art. Each piece used illustration and pattern design to tell visual stories inspired by Honda racing history.
-
I designed Japanese knot bags that blended traditional form with motorsport storytelling. The pieces connected Japanese cultural heritage with modern racing inspired design.
-
I helped design selling environments and product launches that introduced Honda Racing merchandise to fans and collectors. These experiences connected product, storytelling, and motorsport culture at major automotive events.
-
I contributed design work for race suits and trailers used by the Honda IndyCar team. These projects extended my work beyond merchandise into the visual identity of the racing program itself.
